- ~17,300Google searches a month in Greater Perth for a locksmith
- US$4.55what advertisers pay per click for “locksmith near me”
- 82reviews is typical for a Google Maps top-3 locksmith in Perth
Five things we found
- “locksmith near me” is the biggest single search. About 3,600 a month in Greater Perth, and advertisers pay US$4.55 a click for it.
- Distance decides a lot. In 9 of the 9 areas we checked, the #1 locksmith showed a street address in or near that area.
- Nobody owns Perth. 27 different businesses filled the 27 top-3 spots across 9 areas.
- The bar is lower than you’d think. In Perth CBD, Cannington and Armadale, fewer than 20 reviews was enough for the top 3.
- Job searches add up. Searches for car and auto keys add up to about 2,100 a month, led by “car locksmith near me”.
What Perth customers search for
About 17,300 Google searches a month in Greater Perth are people looking for a locksmith. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.
| Type of search | Searches a month | Top phrases | Cost per click |
|---|---|---|---|
| Main service | 5,500 | locksmith · locksmith perth · commercial locksmith | US$5.28 |
| “Near me” | 4,000 | locksmith near me · mobile locksmith near me · locksmith near me near me | US$4.60 |
| Suburb names | 3,400 | locksmith joondalup · locksmith fremantle · locksmith osborne park | US$5.84 |
| Specific jobs | 2,500 | car locksmith near me · car locksmith · auto locksmith | US$5.45 |
| Urgent | 1,200 | 24 hour locksmith perth · emergency locksmith · emergency locksmith perth | US$6.44 |
| Price | 650 | cheapest locksmith perth · cheap locksmith near me · locksmith cost | US$4.74 |
Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).
What a click is worth. Buying 360 clicks a month for “locksmith near me” through Google Ads would cost about US$1,600 at today’s prices (360 × US$4.55). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.
The jobs people search for
- Car and auto keys: about 2,100 a month, led by “car locksmith near me”.
- Lockouts: about 170 a month, led by “locksmith near me open now”.
- Lock changes and rekeying: about 140 a month, led by “locksmith rekey”.
- Safes and security: about 100 a month, led by “safe locksmith”.
When people search
Busiest in January. Sep 2025 is left out: Google’s data shows an unusual one-off spike.
Suburbs people search by name
| Suburb | Searches a month | Cost per click |
|---|---|---|
| Joondalup | 270 | US$5.82 |
| Fremantle | 260 | US$6.05 |
| Osborne Park | 170 | US$6.13 |
| Cannington | 170 | US$5.25 |
| Canning Vale | 170 | US$4.87 |
| Morley | 170 | US$5.20 |
| Armadale | 170 | US$5.29 |
| Wangara | 150 | US$4.68 |
Searches like “locksmith joondalup”. A page for each suburb you serve can win these.
What it takes to rank top 3 on Google Maps in Perth
We searched Google Maps for “locksmith” from 9 suburbs across Greater Perth on 25 September 2026, on a mobile phone, and compared the profiles that came up.
| #1 in each area | Top 3 | Top 10 | |
|---|---|---|---|
| Google reviews (typical) | 91 | 82 | 56 |
| Fewest reviews | 4 | 3 | 0 |
| Star rating (typical) | 4.5 | 4.6 | 4.8 |
| Photos on profile (typical) | 25 | 30 | 17 |
| Main category “Locksmith” | 6 of 9 | 14 of 27 | 43 of 65 |
| Linked website | 9 of 9 | 27 of 27 | 58 of 65 |
Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 locksmith at 45 reviews: busy central areas need more.
Area by area
| Area searched from | On the map | #1’s reviews | Entry bar | What stands out |
|---|---|---|---|---|
| Perth CBD | 9 | 4 | 3 | #3 has just 3 reviews. #1 is based nearby (4 reviews). |
| Joondalup | 5 | 197 | 56 | Only 5 businesses on the map. #1 is based nearby (197 reviews). |
| Innaloo | 20 | 118 | 90 | #1 is based nearby (118 reviews). |
| Midland | 6 | 91 | 48 | Only 6 businesses on the map. #1 is based nearby (91 reviews). |
| Cannington | 20 | 242 | 4 | #3 has just 4 reviews. #1 is based nearby (242 reviews). |
| Fremantle | 9 | 74 | 74 | #1 is based nearby (74 reviews). |
| Rockingham | 6 | 44 | 44 | Only 6 businesses on the map. #1 is based nearby (44 reviews). |
| Armadale | 7 | 126 | 6 | #3 has just 6 reviews. Only 7 businesses on the map. |
| Ellenbrook | 3 | 51 | 17 | #3 has just 17 reviews. Only 3 businesses on the map. |
Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).
Extra categories the top 10 use: Key duplication service (25 of 65), Emergency locksmith service (17 of 65), Locks supplier (12 of 65), Boot repair shop (11 of 65), Engraver (11 of 65), Gift shop (11 of 65).
Six steps to win more of these searches
Based on what the top-3 locksmiths in Perth have in common. Do the ones that fit your business.
- Use “Locksmith” as your main category14 of the 27 top-3 businesses do. Then add extras only for work you really do: Key duplication service, Emergency locksmith service and Locks supplier.
- Aim for 90+ genuine reviewsTypical for the top 3 is 82. Ask every customer with a direct review link, and never offer rewards.
- List the jobs people searchCar and auto keys, lockouts, lock changes and rekeying and safes and security: as services on your profile and pages on your website.
- Add 30+ real photosTop-3 profiles typically have 30. Real jobs, your van and your team, added every month.
- Pick your battlesPerth CBD, Cannington, Armadale and Ellenbrook had low entry bars. Busier areas need a strong review count.
- Time your pushesSearches peak in January. Have your profile, photos and pages ready a month before.
How we made this report
Search volumes and cost per click: Google Ads data for Greater Perth via DataForSEO, September 2026 (US$, as Google reports it), averaged over the last 12 months. Google Maps: the top 20 for “locksmith” from 9 suburbs, as a mobile phone sees it, on 25 September 2026. All figures are estimates and Google results change daily. Business names are left out on purpose.
Cite this report: A1 Local, “Locksmiths in Perth: Local Market Report, Spring 2026”, a1local.com.au/benchmarks/locksmiths/perth/. You’re welcome to use these figures with a link to this page.