Cleaners in Perth: what customers search, and what it takes to rank

Five things we found

1. “carpet cleaning” is the biggest single search. About 4,400 a month in Greater Perth, and advertisers pay US$4.91 a click for it.
2. Distance decides a lot. In 8 of the 9 areas we checked, the #1 cleaner showed a street address in or near that area.
3. Nobody owns Perth. 27 different businesses filled the 27 top-3 spots across 9 areas.
4. The bar can be very low. In Midland, Fremantle and Rockingham, a business with no reviews made the top 3.
5. Job searches add up. Searches for windows and pressure cleaning add up to about 6,600 a month, led by “gutter cleaning perth”.

What Perth customers search for

About 34,700 Google searches a month in Greater Perth are people looking for a cleaner. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 40 clicks a month for “cleaners near me” through Google Ads would cost about US$500 at today’s prices (40 × US$13.49). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

• Carpet and upholstery: about 10,900 a month, led by “carpet cleaning”.
• Windows and pressure cleaning: about 6,600 a month, led by “gutter cleaning perth”.
• House cleaning: about 4,200 a month, led by “home cleaners perth”.
• End of lease: about 3,700 a month, led by “bond cleaning perth”.
• Office and commercial: about 2,600 a month, led by “commercial cleaning perth”.

When people search

Busiest in March and September. Quietest in December (16% below an average month).

Suburbs people search by name

Searches like “cleaning service booragoon”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Perth

We searched Google Maps for “cleaning service” from 9 suburbs across Greater Perth on 25 September 2026, on a mobile phone, and compared the profiles that came up.

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 cleaner at 81 reviews: busy central areas need more.

Area by area

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Carpet cleaning service (12 of 90), Window cleaning service (10 of 90), Cleaners (9 of 90), Upholstery cleaning service (7 of 90), Janitorial service (7 of 90), Cleaning service (6 of 90).

Six steps to win more of these searches

Based on what the top-3 cleaners in Perth have in common. Do the ones that fit your business.

1. Use “House cleaning service” as your main category14 of the 27 top-3 businesses do. Then add extras only for work you really do: Carpet cleaning service, Window cleaning service and Cleaners.
2. Aim for 20+ genuine reviewsTop-3 cleaners typically have just 5, so 20 would put you ahead in most areas. Ask every customer with a direct review link, and never offer rewards.
3. List the jobs people searchCarpet and upholstery, windows and pressure cleaning, house cleaning and end of lease: as services on your profile and pages on your website.
4. Add 10+ real photosTop-3 profiles typically have 9. Real jobs, your van and your team, added every month.
5. Pick your battlesPerth CBD, Joondalup, Innaloo and Midland had low entry bars. Busier areas need a strong review count.
6. Time your pushesSearches peak in March and September. Have your profile, photos and pages ready a month before. December is the quietest month.