Roofers in Perth: what customers search, and what it takes to rank

Five things we found

1. “roof repair perth” is the biggest single search. About 1,300 a month in Greater Perth, and advertisers pay US$22.03 a click for it.
2. Distance decides a lot. In 9 of the 9 areas we checked, the #1 roofer showed a street address in or near that area.
3. Nobody owns Perth. 27 different businesses filled the 27 top-3 spots across 9 areas.
4. The bar can be very low. In Joondalup, Midland and Fremantle, a business with no reviews made the top 3.
5. Job searches add up. Searches for restoration and painting add up to about 1,500 a month, led by “roof restoration”.

What Perth customers search for

About 9,200 Google searches a month in Greater Perth are people looking for a roofer. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 20 clicks a month for “roofer near me” through Google Ads would cost about US$300 at today’s prices (20 × US$13.40). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

• Roof repairs and leaks: about 3,800 a month, led by “roof repair perth”.
• Restoration and painting: about 1,500 a month, led by “roof restoration”.
• Replacement and new roofs: about 1,000 a month, led by “metal roofing”.
• Skylights and insulation: about 40 a month, led by “roof insulation installers”.
• Gutters: about 40 a month, led by “roof gutter installation near me”.

When people search

Busiest in March, September and April. Quietest in December (37% below an average month).

Suburbs people search by name

Searches like “roofer westminster”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Perth

We searched Google Maps for “roofer” from 9 suburbs across Greater Perth on 25 September 2026, on a mobile phone, and compared the profiles that came up.

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 roofer at 5 reviews: busy central areas need more.

Area by area

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Gutter cleaning service (7 of 68), Gutter service (6 of 68), Roofing supply store (4 of 68), Property maintenance (3 of 68), Waterproofing service (2 of 68), Patio enclosure supplier (2 of 68).

Six steps to win more of these searches

Based on what the top-3 roofers in Perth have in common. Do the ones that fit your business.

1. Use “Roofing contractor” as your main category26 of the 27 top-3 businesses do. Then add extras only for work you really do: Gutter cleaning service, Gutter service and Roofing supply store.
2. Aim for 20+ genuine reviewsTypical for the top 3 is 20. Ask every customer with a direct review link, and never offer rewards.
3. List the jobs people searchRoof repairs and leaks, restoration and painting, replacement and new roofs and skylights and insulation: as services on your profile and pages on your website.
4. Add 15+ real photosTop-3 profiles typically have 17. Real jobs, your van and your team, added every month.
5. Pick your battlesPerth CBD, Joondalup, Midland and Cannington had low entry bars. Busier areas need a strong review count.
6. Time your pushesSearches peak in March, September and April. Have your profile, photos and pages ready a month before. December is the quietest month.