- ~19,200Google searches a month in Greater Brisbane for a locksmith
- US$22.41what advertisers pay per click for “locksmith near me”
- 34reviews is typical for a Google Maps top-3 locksmith in Brisbane
Five things we found
- “locksmith near me” is the biggest single search. About 4,400 a month in Greater Brisbane, and advertisers pay US$22.41 a click for it.
- Distance decides a lot. In 9 of the 9 areas we checked, the #1 locksmith showed a street address in or near that area.
- Nobody owns Brisbane. 27 different businesses filled the 27 top-3 spots across 9 areas.
- The bar can be very low. In Springwood and Capalaba, a business with no reviews made the top 3.
- Job searches add up. Searches for car and auto keys add up to about 2,700 a month, led by “car locksmith near me”.
What Brisbane customers search for
About 19,200 Google searches a month in Greater Brisbane are people looking for a locksmith. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.
| Type of search | Searches a month | Top phrases | Cost per click |
|---|---|---|---|
| Main service | 6,100 | locksmith · locksmith brisbane · mobile locksmith | US$25.04 |
| “Near me” | 5,000 | locksmith near me · mobile locksmith near me · nearest locksmith | US$22.45 |
| Specific jobs | 3,100 | car locksmith near me · car locksmith · auto locksmith | US$11.57 |
| Suburb names | 3,000 | locksmith beenleigh · locksmith redcliffe · locksmith wynnum | US$23.33 |
| Urgent | 1,200 | emergency locksmith · emergency locksmith brisbane · 24 hour locksmith | US$33.73 |
| Price | 730 | cheap locksmith near me · locksmith cost · cheap locksmith | US$9.28 |
Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).
What a click is worth. Buying 440 clicks a month for “locksmith near me” through Google Ads would cost about US$9,900 at today’s prices (440 × US$22.41). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.
The jobs people search for
- Car and auto keys: about 2,700 a month, led by “car locksmith near me”.
- Lockouts: about 190 a month, led by “locksmith near me open now”.
- Lock changes and rekeying: about 160 a month, led by “locksmith change locks”.
- Safes and security: about 120 a month, led by “master locksmith”.
When people search
Steady all year, with no clear busy season.
Suburbs people search by name
| Suburb | Searches a month | Cost per click |
|---|---|---|
| Chermside | 240 | US$20.98 |
| Beenleigh | 210 | US$18.08 |
| Wynnum | 180 | US$21.27 |
| Redcliffe | 170 | US$19.21 |
| Strathpine | 110 | US$15.39 |
| Deception Bay | 110 | US$12.71 |
| Burpengary | 90 | US$19.14 |
| Morningside | 90 | US$32.72 |
Searches like “locksmith chermside”. A page for each suburb you serve can win these.
What it takes to rank top 3 on Google Maps in Brisbane
We searched Google Maps for “locksmith” from 9 suburbs across Greater Brisbane on 25 September 2026, on a mobile phone, and compared the profiles that came up.
| #1 in each area | Top 3 | Top 10 | |
|---|---|---|---|
| Google reviews (typical) | 14 | 34 | 36 |
| Fewest reviews | 4 | 0 | 0 |
| Star rating (typical) | 5.0 | 4.8 | 4.8 |
| Photos on profile (typical) | 9 | 9 | 12 |
| Main category “Locksmith” | 1 of 9 | 10 of 27 | 40 of 84 |
| Linked website | 9 of 9 | 26 of 27 | 74 of 84 |
Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 locksmith at 61 reviews: busy central areas need more.
Area by area
| Area searched from | On the map | #1’s reviews | Entry bar | What stands out |
|---|---|---|---|---|
| Brisbane CBD | 12 | 9 | 5 | #3 has just 5 reviews. #1 is based nearby (9 reviews). |
| Chermside | 11 | 5 | 5 | #3 has just 5 reviews. #1 is based nearby (5 reviews). |
| North Lakes | 17 | 160 | 3 | #3 has just 3 reviews. #1 is based nearby (160 reviews). |
| Indooroopilly | 20 | 4 | 4 | #3 has just 4 reviews. #1 is based nearby (4 reviews). |
| Carindale | 15 | 190 | 2 | #3 has just 2 reviews. #1 is based nearby (190 reviews). |
| Mount Gravatt | 20 | 14 | 14 | #3 has just 14 reviews. #1 is based nearby (14 reviews). |
| Springwood | 5 | 81 | 0 | #2 has no reviews. Easy to beat. Only 5 businesses on the map. |
| Ipswich | 9 | 75 | 64 | #1 is based nearby (75 reviews). |
| Capalaba | 14 | 6 | 0 | #2 has no reviews. Easy to beat. #1 is based nearby (6 reviews). |
Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).
Extra categories the top 10 use: Key duplication service (24 of 84), Engraver (21 of 84), Watch repair service (19 of 84), Gift shop (17 of 84), Boot repair shop (16 of 84), Jewelry engraver (16 of 84).
Six steps to win more of these searches
Based on what the top-3 locksmiths in Brisbane have in common. Do the ones that fit your business.
- Use “Locksmith” as your main category10 of the 27 top-3 businesses do. Then add extras only for work you really do: Key duplication service, Engraver and Watch repair service.
- Aim for 40+ genuine reviewsTypical for the top 3 is 34. Ask every customer with a direct review link, and never offer rewards.
- List the jobs people searchCar and auto keys, lockouts, lock changes and rekeying and safes and security: as services on your profile and pages on your website.
- Add 10+ real photosTop-3 profiles typically have 9. Real jobs, your van and your team, added every month.
- Pick your battlesBrisbane CBD, Chermside, North Lakes and Indooroopilly had low entry bars. Busier areas need a strong review count.
- Time your pushesDemand is steady all year, so keep reviews and photos coming every month.
How we made this report
Search volumes and cost per click: Google Ads data for Greater Brisbane via DataForSEO, September 2026 (US$, as Google reports it), averaged over the last 12 months. Google Maps: the top 20 for “locksmith” from 9 suburbs, as a mobile phone sees it, on 25 September 2026. All figures are estimates and Google results change daily. Business names are left out on purpose.
Cite this report: A1 Local, “Locksmiths in Brisbane: Local Market Report, Spring 2026”, a1local.com.au/benchmarks/locksmiths/brisbane/. You’re welcome to use these figures with a link to this page.