Builders in Perth: what customers search, and what it takes to rank

Five things we found

1. “home builders perth” is the biggest single search. About 2,400 a month in Greater Perth, and advertisers pay US$7.78 a click for it.
2. Distance decides a lot. In 6 of the 9 areas we checked, the #1 builder showed a street address in or near that area.
3. Nobody owns Perth. 27 different businesses filled the 27 top-3 spots across 9 areas.
4. The bar can be very low. In Rockingham, Armadale and Ellenbrook, a business with no reviews made the top 3.
5. Job searches add up. Searches for custom and new homes add up to about 3,100 a month, led by “custom builders perth”.

What Perth customers search for

About 14,700 Google searches a month in Greater Perth are people looking for a builder. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 30 clicks a month for “builders near me” through Google Ads would cost about US$300 at today’s prices (30 × US$11.25). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

• Custom and new homes: about 3,100 a month, led by “custom builders perth”.
• Granny flats and duplexes: about 800 a month, led by “granny flat builders perth”.
• Renovations and extensions: about 480 a month, led by “renovation builders”.
• Decks and patios: about 220 a month, led by “patio builders near me”.
• Bathrooms and kitchens: about 30 a month, led by “bathroom builders”.

When people search

Busiest in March, October and January. Quietest in August (30% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.

Suburbs people search by name

Searches like “builder osborne park”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Perth

We searched Google Maps for “builder” from 9 suburbs across Greater Perth on 25 September 2026, on a mobile phone, and compared the profiles that came up.

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 builder at 15 reviews: busy central areas need more.

Area by area

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Construction company (7 of 88), Home builder (7 of 88), Custom home builder (6 of 88), Bathroom remodeler (5 of 88), Carpenter (5 of 88), Kitchen remodeler (5 of 88).

Six steps to win more of these searches

Based on what the top-3 builders in Perth have in common. Do the ones that fit your business.

1. Use “Home builder” as your main category9 of the 27 top-3 businesses do. Then add extras only for work you really do: Construction company, Custom home builder and Bathroom remodeler.
2. Aim for 20+ genuine reviewsTop-3 builders typically have just 6, so 20 would put you ahead in most areas. Ask every customer with a direct review link, and never offer rewards.
3. List the jobs people searchCustom and new homes, granny flats and duplexes, renovations and extensions and decks and patios: as services on your profile and pages on your website.
4. Add 15+ real photosTop-3 profiles typically have 14. Real jobs, your van and your team, added every month.
5. Pick your battlesPerth CBD, Joondalup, Innaloo and Midland had low entry bars. Busier areas need a strong review count.
6. Time your pushesSearches peak in March, October and January. Have your profile, photos and pages ready a month before. August is the quietest month.