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← Electricians: all citiesLOCAL MARKET REPORT · SPRING 2026

Electricians in Perth: what customers search, and what it takes to rank

Real Google data for Greater Perth: what people type when they need an electrician, what those clicks are worth, and what the businesses in the Google Maps top 3 have in common.

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Five things we found

  1. “electrician near me” is the biggest single search. About 3,600 a month in Greater Perth, and advertisers pay US$39.76 a click for it.
  2. Distance decides a lot. In 9 of the 9 areas we checked, the #1 electrician showed a street address in or near that area.
  3. Nobody owns Perth. 27 different businesses filled the 27 top-3 spots across 9 areas.
  4. The bar can be very low. In Ellenbrook, a business with no reviews made the top 3.
  5. Job searches add up. Searches for ceiling fans and lights add up to about 200 a month, led by “electrician to install ceiling fan”.

What Perth customers search for

About 20,800 Google searches a month in Greater Perth are people looking for an electrician. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Type of searchSearches a monthTop phrasesCost per click
Main service10,400electrician · electrician perth · electrical companies perthUS$29.38
“Near me”5,000electrician near me · electrical near me · electric companies near meUS$37.04
Suburb names3,300electrician joondalup · electrician canning vale · electrician kalamundaUS$43.03
Urgent1,300emergency electrician perth · emergency electrician · emergency electrician near meUS$68.95
Specific jobs460electrical switchboard upgrade · electrician to install ceiling fan · ac electricianUS$27.04
Price280cheap electrician near me · cheap electrician perth · electrical switchboard upgrade costUS$21.72

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 360 clicks a month for “electrician near me” through Google Ads would cost about US$14,300 at today’s prices (360 × US$39.76). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

  • Ceiling fans and lights: about 200 a month, led by “electrician to install ceiling fan”.
  • Switchboards and wiring: about 180 a month, led by “electrical switchboard upgrade”.
  • Level 2 / network: about 30 a month, led by “level 2 electrician”.
  • Solar and EV: about 30 a month, led by “ev charger installation electrician near me”.
  • Air conditioning: about 20 a month, led by “ac electrician”.

When people search

Busiest in October, January and March. Quietest in July (22% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.

Suburbs people search by name

SuburbSearches a monthCost per click
Joondalup270US$45.40
Canning Vale180US$50.12
Kalamunda170US$18.48
Wangara140US$27.82
Ellenbrook110US$39.06
Osborne Park110US$46.49
Willetton90US$49.69
Balcatta90US$32.28

Searches like “electrician joondalup”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Perth

We searched Google Maps for “electrician” from 9 suburbs across Greater Perth on 25 September 2026, on a mobile phone, and compared the profiles that came up.

#1 in each areaTop 3Top 10
Google reviews (typical)29159
Fewest reviews400
Star rating (typical)4.94.94.9
Photos on profile (typical)7198
Main category “Electrician”7 of 919 of 2750 of 77
Linked website9 of 923 of 2759 of 77

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 electrician at 42 reviews: busy central areas need more.

Area by area

Area searched fromOn the map#1’s reviewsEntry barWhat stands out
Perth CBD18347347Tough: every top-3 electrician has 347+ reviews. #1 is based nearby (347 reviews).
Joondalup20896#3 has just 6 reviews. #1 is based nearby (89 reviews).
Innaloo182343#3 has just 3 reviews. #1 is based nearby (234 reviews).
Midland766#3 has just 6 reviews. Only 7 businesses on the map.
Cannington713515#3 has just 15 reviews. Only 7 businesses on the map.
Fremantle666#3 has just 6 reviews. Only 6 businesses on the map.
Rockingham10293#3 has just 3 reviews. #1 is based nearby (29 reviews).
Armadale1065#3 has just 5 reviews. #1 is based nearby (6 reviews).
Ellenbrook740#3 has no reviews. Easy to beat. Only 7 businesses on the map.

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Electrical installation service (13 of 77), Air conditioning contractor (9 of 77), Lighting contractor (8 of 77), Brake shop (5 of 77), Tire shop (5 of 77), Solar energy company (4 of 77).

Six steps to win more of these searches

Based on what the top-3 electricians in Perth have in common. Do the ones that fit your business.

  1. Use “Electrician” as your main category19 of the 27 top-3 businesses do. Then add extras only for work you really do: Electrical installation service, Air conditioning contractor and Lighting contractor.
  2. Aim for 20+ genuine reviewsTypical for the top 3 is 15. Ask every customer with a direct review link, and never offer rewards.
  3. List the jobs people searchCeiling fans and lights, switchboards and wiring, level 2 / network and solar and ev: as services on your profile and pages on your website.
  4. Add 20+ real photosTop-3 profiles typically have 19. Real jobs, your van and your team, added every month.
  5. Pick your battlesJoondalup, Innaloo, Midland and Cannington had low entry bars. Busier areas need a strong review count.
  6. Time your pushesSearches peak in October, January and March. Have your profile, photos and pages ready a month before. July is the quietest month.

How we made this report

Search volumes and cost per click: Google Ads data for Greater Perth via DataForSEO, September 2026 (US$, as Google reports it), averaged over the last 12 months. Google Maps: the top 20 for “electrician” from 9 suburbs, as a mobile phone sees it, on 25 September 2026. All figures are estimates and Google results change daily. Business names are left out on purpose.

Cite this report: A1 Local, “Electricians in Perth: Local Market Report, Spring 2026”, a1local.com.au/benchmarks/electricians/perth/. You’re welcome to use these figures with a link to this page.