- ~52,700Google searches a month in Greater Sydney for a locksmith
- US$11.52what advertisers pay per click for “locksmith near me”
- 62reviews is typical for a Google Maps top-3 locksmith in Sydney
Five things we found
- “locksmith near me” is the biggest single search. About 14,800 a month in Greater Sydney, and advertisers pay US$11.52 a click for it.
- Distance decides a lot. In 9 of the 9 areas we checked, the #1 locksmith showed a street address in or near that area.
- Nobody owns Sydney. 27 different businesses filled the 27 top-3 spots across 9 areas.
- The bar can be very low. In Parramatta, Chatswood and Penrith, a business with no reviews made the top 3.
- Job searches add up. Searches for car and auto keys add up to about 5,200 a month, led by “car locksmith near me”.
What Sydney customers search for
About 52,700 Google searches a month in Greater Sydney are people looking for a locksmith. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.
| Type of search | Searches a month | Top phrases | Cost per click |
|---|---|---|---|
| “Near me” | 16,000 | locksmith near me · mobile locksmith near me · locksmith near me near me | US$11.48 |
| Main service | 14,600 | locksmith · locksmith sydney · locksmith inner west sydney | US$13.40 |
| Suburb names | 12,100 | parramatta locksmiths · locksmith bankstown · locksmith newtown sydney | US$11.82 |
| Specific jobs | 6,100 | car locksmith near me · auto locksmith · car locksmith | US$9.27 |
| Urgent | 2,500 | emergency locksmith · emergency locksmith sydney · emergency locksmith near me | US$14.47 |
| Price | 1,400 | cheap locksmith near me · locksmith cost · cheap locksmith | US$9.58 |
Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).
What a click is worth. Buying 1,480 clicks a month for “locksmith near me” through Google Ads would cost about US$17,000 at today’s prices (1,480 × US$11.52). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.
The jobs people search for
- Car and auto keys: about 5,200 a month, led by “car locksmith near me”.
- Lockouts: about 360 a month, led by “locksmith near me open now”.
- Lock changes and rekeying: about 270 a month, led by “locksmith rekey”.
- Safes and security: about 260 a month, led by “master locksmith”.
When people search
Steady all year, with no clear busy season. Quietest in June (13% below an average month).
Suburbs people search by name
| Suburb | Searches a month | Cost per click |
|---|---|---|
| Parramatta | 720 | US$10.53 |
| Bankstown | 600 | US$11.00 |
| Newtown | 590 | US$15.00 |
| Blacktown | 510 | US$11.23 |
| Bondi | 480 | US$13.73 |
| Randwick | 340 | US$16.70 |
| Chatswood | 330 | US$9.98 |
| Maroubra | 320 | US$11.94 |
Searches like “locksmith parramatta”. A page for each suburb you serve can win these.
What it takes to rank top 3 on Google Maps in Sydney
We searched Google Maps for “locksmith” from 9 suburbs across Greater Sydney on 25 September 2026, on a mobile phone, and compared the profiles that came up.
| #1 in each area | Top 3 | Top 10 | |
|---|---|---|---|
| Google reviews (typical) | 11 | 62 | 47 |
| Fewest reviews | 0 | 0 | 0 |
| Star rating (typical) | 4.7 | 4.7 | 4.8 |
| Photos on profile (typical) | 9 | 13 | 13 |
| Main category “Locksmith” | 6 of 9 | 15 of 27 | 39 of 70 |
| Linked website | 7 of 9 | 22 of 27 | 56 of 70 |
Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 locksmith at 43 reviews: busy central areas need more.
Area by area
| Area searched from | On the map | #1’s reviews | Entry bar | What stands out |
|---|---|---|---|---|
| Sydney CBD | 20 | 47 | 4 | #3 has just 4 reviews. #1 is based nearby (47 reviews). |
| Parramatta | 8 | 0 | 0 | #1 has no reviews. Easy to beat. |
| Chatswood | 10 | 0 | 0 | #1 has no reviews. Easy to beat. |
| Bondi Junction | 20 | 11 | 11 | #3 has just 11 reviews. #1 is based nearby (11 reviews). |
| Hurstville | 6 | 2 | 2 | #3 has just 2 reviews. Only 6 businesses on the map. |
| Liverpool | 5 | 128 | 4 | #3 has just 4 reviews. Only 5 businesses on the map. |
| Penrith | 6 | 0 | 0 | #1 has no reviews. Easy to beat. Only 6 businesses on the map. |
| Castle Hill | 19 | 282 | 21 | #1 is based nearby (282 reviews). |
| Sutherland | 5 | 216 | 58 | Only 5 businesses on the map. #1 is based nearby (216 reviews). |
Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).
Extra categories the top 10 use: Key duplication service (23 of 70), Engraver (12 of 70), Watch repair service (11 of 70), Emergency locksmith service (10 of 70), Boot repair shop (10 of 70), Gift shop (10 of 70).
Six steps to win more of these searches
Based on what the top-3 locksmiths in Sydney have in common. Do the ones that fit your business.
- Use “Locksmith” as your main category15 of the 27 top-3 businesses do. Then add extras only for work you really do: Key duplication service, Engraver and Watch repair service.
- Aim for 70+ genuine reviewsTypical for the top 3 is 62. Ask every customer with a direct review link, and never offer rewards.
- List the jobs people searchCar and auto keys, lockouts, lock changes and rekeying and safes and security: as services on your profile and pages on your website.
- Add 15+ real photosTop-3 profiles typically have 13. Real jobs, your van and your team, added every month.
- Pick your battlesSydney CBD, Parramatta, Chatswood and Bondi Junction had low entry bars. Busier areas need a strong review count.
- Time your pushesDemand is steady all year, so keep reviews and photos coming every month.
How we made this report
Search volumes and cost per click: Google Ads data for Greater Sydney via DataForSEO, September 2026 (US$, as Google reports it), averaged over the last 12 months. Google Maps: the top 20 for “locksmith” from 9 suburbs, as a mobile phone sees it, on 25 September 2026. All figures are estimates and Google results change daily. Business names are left out on purpose.
Cite this report: A1 Local, “Locksmiths in Sydney: Local Market Report, Spring 2026”, a1local.com.au/benchmarks/locksmiths/sydney/. You’re welcome to use these figures with a link to this page.