- ~27,200Google searches a month in Greater Melbourne for a locksmith
- US$40.96what advertisers pay per click for “locksmith near me”
- 38reviews is typical for a Google Maps top-3 locksmith in Melbourne
Five things we found
- “locksmith near me” is the biggest single search. About 12,100 a month in Greater Melbourne, and advertisers pay US$40.96 a click for it.
- Distance decides a lot. In 8 of the 9 areas we checked, the #1 locksmith showed a street address in or near that area.
- Nobody owns Melbourne. 27 different businesses filled the 27 top-3 spots across 9 areas.
- The bar can be very low. In Melbourne CBD, a business with no reviews made the top 3.
- Job searches add up. Searches for car and auto keys add up to about 3,500 a month, led by “car locksmith near me”.
What Melbourne customers search for
About 27,200 Google searches a month in Greater Melbourne are people looking for a locksmith. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.
| Type of search | Searches a month | Top phrases | Cost per click |
|---|---|---|---|
| “Near me” | 12,300 | locksmith near me · mobile locksmith near me · local mobile locksmith near me | US$41.04 |
| Main service | 9,600 | locksmith · locksmith melbourne · mobile locksmith | US$45.26 |
| Specific jobs | 3,700 | car locksmith near me · auto locksmith · car locksmith | US$23.79 |
| Urgent | 900 | emergency locksmith · 24 hour locksmith · emergency car locksmith | US$60.59 |
| Price | 610 | locksmith cheap near me · locksmith cheap · cheap car locksmith near me | US$34.09 |
| Suburb names | 70 | deer park locksmith | US$35.73 |
Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).
What a click is worth. Buying 1,210 clicks a month for “locksmith near me” through Google Ads would cost about US$49,600 at today’s prices (1,210 × US$40.96). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.
The jobs people search for
- Car and auto keys: about 3,500 a month, led by “car locksmith near me”.
- Lockouts: about 190 a month, led by “locksmiths near me open now”.
- Lock changes and rekeying: about 10 a month, led by “locksmith rekey near me”.
When people search
Busiest in September. Quietest in June (12% below an average month).
Suburbs people search by name
| Suburb | Searches a month | Cost per click |
|---|---|---|
| Deer Park | 70 | US$35.73 |
Searches like “locksmith deer park”. A page for each suburb you serve can win these.
What it takes to rank top 3 on Google Maps in Melbourne
We searched Google Maps for “locksmith” from 9 suburbs across Greater Melbourne on 25 September 2026, on a mobile phone, and compared the profiles that came up.
| #1 in each area | Top 3 | Top 10 | |
|---|---|---|---|
| Google reviews (typical) | 55 | 38 | 29 |
| Fewest reviews | 7 | 0 | 0 |
| Star rating (typical) | 4.8 | 4.7 | 5.0 |
| Photos on profile (typical) | 15 | 15 | 11 |
| Main category “Locksmith” | 8 of 9 | 17 of 27 | 49 of 71 |
| Linked website | 8 of 9 | 23 of 27 | 60 of 71 |
Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 locksmith at 21 reviews: busy central areas need more.
Area by area
| Area searched from | On the map | #1’s reviews | Entry bar | What stands out |
|---|---|---|---|---|
| Melbourne CBD | 20 | 73 | 0 | #2 has no reviews. Easy to beat. #1 is based nearby (73 reviews). |
| Footscray | 8 | 38 | 1 | #3 has just 1 review. #1 is based nearby (38 reviews). |
| Werribee | 6 | 56 | 35 | Only 6 businesses on the map. |
| Broadmeadows | 20 | 55 | 3 | #3 has just 3 reviews. #1 is based nearby (55 reviews). |
| Epping | 20 | 115 | 59 | #1 is based nearby (115 reviews). |
| Box Hill | 5 | 14 | 9 | #3 has just 9 reviews. Only 5 businesses on the map. |
| Ringwood | 8 | 99 | 4 | #3 has just 4 reviews. #1 is based nearby (99 reviews). |
| Dandenong | 5 | 7 | 7 | #3 has just 7 reviews. Only 5 businesses on the map. |
| Frankston | 9 | 17 | 9 | #3 has just 9 reviews. #1 is based nearby (17 reviews). |
Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).
Extra categories the top 10 use: Key duplication service (18 of 71), Emergency locksmith service (16 of 71), Engraver (10 of 71), Watch repair service (10 of 71), Jewelry engraver (9 of 71), Sharpening service (9 of 71).
Six steps to win more of these searches
Based on what the top-3 locksmiths in Melbourne have in common. Do the ones that fit your business.
- Use “Locksmith” as your main category17 of the 27 top-3 businesses do. Then add extras only for work you really do: Key duplication service, Emergency locksmith service and Engraver.
- Aim for 40+ genuine reviewsTypical for the top 3 is 38. Ask every customer with a direct review link, and never offer rewards.
- List the jobs people searchCar and auto keys, lockouts and lock changes and rekeying: as services on your profile and pages on your website.
- Add 15+ real photosTop-3 profiles typically have 15. Real jobs, your van and your team, added every month.
- Pick your battlesMelbourne CBD, Footscray, Broadmeadows and Box Hill had low entry bars. Busier areas need a strong review count.
- Time your pushesSearches peak in September. Have your profile, photos and pages ready a month before. June is the quietest month.
How we made this report
Search volumes and cost per click: Google Ads data for Greater Melbourne via DataForSEO, September 2026 (US$, as Google reports it), averaged over the last 12 months. Google Maps: the top 20 for “locksmith” from 9 suburbs, as a mobile phone sees it, on 25 September 2026. All figures are estimates and Google results change daily. Business names are left out on purpose.
Cite this report: A1 Local, “Locksmiths in Melbourne: Local Market Report, Spring 2026”, a1local.com.au/benchmarks/locksmiths/melbourne/. You’re welcome to use these figures with a link to this page.