Pest control in Perth: what customers search, and what it takes to rank

Five things we found

1. “exterminator perth” is the biggest single search. About 2,900 a month in Greater Perth, and advertisers pay US$15.05 a click for it.
2. Distance decides a lot. In 7 of the 9 areas we checked, the #1 pest controller showed a street address in or near that area.
3. Nobody owns Perth. 27 different businesses filled the 27 top-3 spots across 9 areas.
4. The bar can be very low. In Midland, Armadale and Ellenbrook, a business with no reviews made the top 3.
5. Job searches add up. Searches for termites add up to about 4,200 a month, led by “termite treatment perth”.

What Perth customers search for

About 19,400 Google searches a month in Greater Perth are people looking for pest control. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 100 clicks a month for “pest control near me” through Google Ads would cost about US$1,400 at today’s prices (100 × US$14.44). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

• Termites: about 4,200 a month, led by “termite treatment perth”.
• Spiders, ants and others: about 2,400 a month, led by “bee removal perth wa”.
• Rodents: about 1,600 a month, led by “rat exterminator perth”.
• Cockroaches: about 1,100 a month, led by “cockroach control”.

When people search

Busiest in March, January and September. Quietest in July (38% below an average month).

Suburbs people search by name

Searches like “pest control mount lawley”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Perth

We searched Google Maps for “pest control” from 9 suburbs across Greater Perth on 25 September 2026, on a mobile phone, and compared the profiles that came up.

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 pest controller at 14 reviews: busy central areas need more.

Area by area

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Home inspector (4 of 74), Environmental consultant (3 of 74), Bird control service (3 of 74), Gardener (3 of 74), Hygiene Service (2 of 74), Animal control service (2 of 74).

Six steps to win more of these searches

Based on what the top-3 pest control in Perth have in common. Do the ones that fit your business.

1. Use “Pest control service” as your main category26 of the 27 top-3 businesses do. Then add extras only for work you really do: Home inspector, Environmental consultant and Bird control service.
2. Aim for 70+ genuine reviewsTypical for the top 3 is 69. Ask every customer with a direct review link, and never offer rewards.
3. List the jobs people searchTermites, spiders, ants and others, rodents and cockroaches: as services on your profile and pages on your website.
4. Add 15+ real photosTop-3 profiles typically have 14. Real jobs, your van and your team, added every month.
5. Pick your battlesPerth CBD, Midland, Cannington and Fremantle had low entry bars. Busier areas need a strong review count.
6. Time your pushesSearches peak in March, January and September. Have your profile, photos and pages ready a month before. July is the quietest month.