- ~28,400Google searches a month in Greater Perth for a plumber
- US$26.53what advertisers pay per click for “plumber near me”
- 27reviews is typical for a Google Maps top-3 plumber in Perth
Five things we found
- “plumber near me” is the biggest single search. About 4,400 a month in Greater Perth, and advertisers pay US$26.53 a click for it.
- Distance decides a lot. In 7 of the 9 areas we checked, the #1 plumber showed a street address in or near that area.
- Nobody owns Perth. 27 different businesses filled the 27 top-3 spots across 9 areas.
- The bar can be very low. In Armadale and Ellenbrook, a business with no reviews made the top 3.
- Job searches add up. Searches for roof plumbing add up to about 2,300 a month, led by “roof plumber”.
What Perth customers search for
About 28,400 Google searches a month in Greater Perth are people looking for a plumber. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.
| Type of search | Searches a month | Top phrases | Cost per click |
|---|---|---|---|
| Main service | 9,600 | plumber · plumber perth · plumber perth wa | US$21.69 |
| Specific jobs | 5,300 | roof plumber · roof plumber near me · perth roof plumbing | US$23.06 |
| “Near me” | 5,300 | plumber near me · local plumber near me · service plumbers near me | US$25.93 |
| Suburb names | 5,100 | plumber joondalup · plumber canning vale · cannington plumber | US$32.53 |
| Urgent | 2,400 | emergency plumber perth · emergency plumber · emergency plumber near me | US$30.85 |
| Price | 660 | cheap plumbers near me · affordable gas and plumbing · cheap plumber perth | US$11.08 |
Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).
What a click is worth. Buying 440 clicks a month for “plumber near me” through Google Ads would cost about US$11,700 at today’s prices (440 × US$26.53). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.
The jobs people search for
- Roof plumbing: about 2,300 a month, led by “roof plumber”.
- Gas: about 1,600 a month, led by “gas plumber near me”.
- Blocked drains: about 560 a month, led by “blocked drain plumber”.
- Toilets, taps and bathrooms: about 330 a month, led by “toilet plumber”.
- Hot water: about 250 a month, led by “hot water plumber”.
When people search
Busiest in October and March. Quietest in December (23% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.
Suburbs people search by name
| Suburb | Searches a month | Cost per click |
|---|---|---|
| Joondalup | 330 | US$27.24 |
| Canning Vale | 220 | US$22.30 |
| Cannington | 210 | US$26.20 |
| South Perth | 170 | US$35.75 |
| Osborne Park | 170 | US$25.28 |
| Baldivis | 140 | US$41.58 |
| North Perth | 140 | US$41.05 |
| Dianella | 140 | US$37.48 |
Searches like “plumber joondalup”. A page for each suburb you serve can win these.
What it takes to rank top 3 on Google Maps in Perth
We searched Google Maps for “plumber” from 9 suburbs across Greater Perth on 25 September 2026, on a mobile phone, and compared the profiles that came up.
| #1 in each area | Top 3 | Top 10 | |
|---|---|---|---|
| Google reviews (typical) | 91 | 27 | 15 |
| Fewest reviews | 0 | 0 | 0 |
| Star rating (typical) | 4.9 | 4.9 | 4.9 |
| Photos on profile (typical) | 22 | 16 | 13 |
| Main category “Plumber” | 8 of 9 | 24 of 27 | 58 of 71 |
| Linked website | 9 of 9 | 24 of 27 | 54 of 71 |
Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 plumber at 137 reviews: busy central areas need more.
Area by area
| Area searched from | On the map | #1’s reviews | Entry bar | What stands out |
|---|---|---|---|---|
| Perth CBD | 20 | 1,327 | 17 | #3 has just 17 reviews. #1 is based nearby (1,327 reviews). |
| Joondalup | 13 | 165 | 15 | #3 has just 15 reviews. #1 is based nearby (165 reviews). |
| Innaloo | 13 | 168 | 27 | #1 has 168 reviews; #3 has 27. |
| Midland | 7 | 50 | 26 | Only 7 businesses on the map. #1 is based nearby (50 reviews). |
| Cannington | 7 | 412 | 17 | #3 has just 17 reviews. Only 7 businesses on the map. |
| Fremantle | 7 | 43 | 9 | #3 has just 9 reviews. Only 7 businesses on the map. |
| Rockingham | 6 | 91 | 11 | #3 has just 11 reviews. Only 6 businesses on the map. |
| Armadale | 7 | 8 | 0 | #2 has no reviews. Easy to beat. Only 7 businesses on the map. |
| Ellenbrook | 7 | 0 | 0 | #1 has no reviews. Easy to beat. Only 7 businesses on the map. |
Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).
Extra categories the top 10 use: Gasfitter (15 of 71), Hot water system supplier (14 of 71), Drainage service (11 of 71), Gas installation service (8 of 71), Bathroom remodeler (8 of 71), Water filter supplier (5 of 71).
Six steps to win more of these searches
Based on what the top-3 plumbers in Perth have in common. Do the ones that fit your business.
- Use “Plumber” as your main category24 of the 27 top-3 businesses do. Then add extras only for work you really do: Gasfitter, Hot water system supplier and Drainage service.
- Aim for 30+ genuine reviewsTypical for the top 3 is 27. Ask every customer with a direct review link, and never offer rewards.
- List the jobs people searchRoof plumbing, gas, blocked drains and toilets, taps and bathrooms: as services on your profile and pages on your website.
- Add 15+ real photosTop-3 profiles typically have 16. Real jobs, your van and your team, added every month.
- Pick your battlesPerth CBD, Joondalup, Cannington and Fremantle had low entry bars. Busier areas need a strong review count.
- Time your pushesSearches peak in October and March. Have your profile, photos and pages ready a month before. December is the quietest month.
How we made this report
Search volumes and cost per click: Google Ads data for Greater Perth via DataForSEO, September 2026 (US$, as Google reports it), averaged over the last 12 months. Google Maps: the top 20 for “plumber” from 9 suburbs, as a mobile phone sees it, on 25 September 2026. All figures are estimates and Google results change daily. Business names are left out on purpose.
Cite this report: A1 Local, “Plumbers in Perth: Local Market Report, Spring 2026”, a1local.com.au/benchmarks/plumbers/perth/. You’re welcome to use these figures with a link to this page.