- ~24,200Google searches a month in Greater Brisbane for an electrician
- US$25.93what advertisers pay per click for “electrician near me”
- 16reviews is typical for a Google Maps top-3 electrician in Brisbane
Five things we found
- “electrician near me” is the biggest single search. About 4,400 a month in Greater Brisbane, and advertisers pay US$25.93 a click for it.
- Distance decides a lot. In 8 of the 9 areas we checked, the #1 electrician showed a street address in or near that area.
- Nobody owns Brisbane. 27 different businesses filled the 27 top-3 spots across 9 areas.
- The bar can be very low. In Brisbane CBD, Chermside and Indooroopilly, a business with no reviews made the top 3.
- Job searches add up. Searches for switchboards and wiring add up to about 520 a month, led by “electrical wiring”.
What Brisbane customers search for
About 24,200 Google searches a month in Greater Brisbane are people looking for an electrician. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.
| Type of search | Searches a month | Top phrases | Cost per click |
|---|---|---|---|
| Main service | 11,800 | electrician · electrical companies brisbane · electrician brisbane | US$23.26 |
| “Near me” | 5,900 | electrician near me · electrical near me · electric companies near me | US$24.00 |
| Suburb names | 4,100 | electrician capalaba · electrician redcliffe · caboolture electrician | US$35.06 |
| Urgent | 1,200 | brisbane emergency electrician · emergency electrician · emergency electrician near me | US$38.35 |
| Specific jobs | 870 | electrical wiring · electrical switchboard upgrade · brisbane power electricians | US$17.77 |
| Price | 280 | cheap electrician near me · electrical switchboard upgrade cost · cheap electrician | US$17.53 |
Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).
What a click is worth. Buying 440 clicks a month for “electrician near me” through Google Ads would cost about US$11,400 at today’s prices (440 × US$25.93). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.
The jobs people search for
- Switchboards and wiring: about 520 a month, led by “electrical wiring”.
- Ceiling fans and lights: about 220 a month, led by “electrician to install ceiling fan”.
- Solar and EV: about 50 a month, led by “ev charger installation electrician near me”.
- Level 2 / network: about 40 a month, led by “level 2 electrician”.
- Air conditioning: about 40 a month, led by “ac electrician”.
When people search
Busiest in March. Quietest in December (13% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.
Suburbs people search by name
| Suburb | Searches a month | Cost per click |
|---|---|---|
| Capalaba | 480 | US$39.18 |
| Redcliffe | 260 | US$36.39 |
| Caboolture | 210 | US$39.08 |
| Wynnum | 170 | US$40.89 |
| Narangba | 140 | US$31.92 |
| Coorparoo | 110 | US$36.50 |
| South Brisbane | 110 | US$19.78 |
| Ashgrove | 110 | US$37.64 |
Searches like “electrician capalaba”. A page for each suburb you serve can win these.
What it takes to rank top 3 on Google Maps in Brisbane
We searched Google Maps for “electrician” from 9 suburbs across Greater Brisbane on 25 September 2026, on a mobile phone, and compared the profiles that came up.
| #1 in each area | Top 3 | Top 10 | |
|---|---|---|---|
| Google reviews (typical) | 17 | 16 | 19 |
| Fewest reviews | 0 | 0 | 0 |
| Star rating (typical) | 5.0 | 5.0 | 5.0 |
| Photos on profile (typical) | 21 | 9 | 10 |
| Main category “Electrician” | 9 of 9 | 25 of 27 | 66 of 82 |
| Linked website | 7 of 9 | 20 of 27 | 67 of 82 |
Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 electrician at 38 reviews: busy central areas need more.
Area by area
| Area searched from | On the map | #1’s reviews | Entry bar | What stands out |
|---|---|---|---|---|
| Brisbane CBD | 20 | 34 | 0 | #3 has no reviews. Easy to beat. #1 is based nearby (34 reviews). |
| Chermside | 9 | 20 | 0 | #2 has no reviews. Easy to beat. |
| North Lakes | 6 | 6 | 5 | #3 has just 5 reviews. Only 6 businesses on the map. |
| Indooroopilly | 10 | 0 | 0 | #1 has no reviews. Easy to beat. |
| Carindale | 7 | 5 | 5 | #3 has just 5 reviews. Only 7 businesses on the map. |
| Mount Gravatt | 12 | 116 | 22 | #1 is based nearby (116 reviews). |
| Springwood | 20 | 17 | 0 | #2 has no reviews. Easy to beat. #1 is based nearby (17 reviews). |
| Ipswich | 20 | 97 | 1 | #3 has just 1 review. #1 is based nearby (97 reviews). |
| Capalaba | 20 | 16 | 0 | #3 has no reviews. Easy to beat. #1 is based nearby (16 reviews). |
Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).
Extra categories the top 10 use: Air conditioning contractor (15 of 82), Electrical installation service (13 of 82), Lighting contractor (6 of 82), Mechanic (4 of 82), Electrical engineer (3 of 82), Air conditioning repair service (3 of 82).
Six steps to win more of these searches
Based on what the top-3 electricians in Brisbane have in common. Do the ones that fit your business.
- Use “Electrician” as your main category25 of the 27 top-3 businesses do. Then add extras only for work you really do: Air conditioning contractor, Electrical installation service and Lighting contractor.
- Aim for 20+ genuine reviewsTypical for the top 3 is 16. Ask every customer with a direct review link, and never offer rewards.
- List the jobs people searchSwitchboards and wiring, ceiling fans and lights, solar and ev and level 2 / network: as services on your profile and pages on your website.
- Add 10+ real photosTop-3 profiles typically have 9. Real jobs, your van and your team, added every month.
- Pick your battlesBrisbane CBD, Chermside, North Lakes and Indooroopilly had low entry bars. Busier areas need a strong review count.
- Time your pushesSearches peak in March. Have your profile, photos and pages ready a month before. December is the quietest month.
How we made this report
Search volumes and cost per click: Google Ads data for Greater Brisbane via DataForSEO, September 2026 (US$, as Google reports it), averaged over the last 12 months. Google Maps: the top 20 for “electrician” from 9 suburbs, as a mobile phone sees it, on 25 September 2026. All figures are estimates and Google results change daily. Business names are left out on purpose.
Cite this report: A1 Local, “Electricians in Brisbane: Local Market Report, Spring 2026”, a1local.com.au/benchmarks/electricians/brisbane/. You’re welcome to use these figures with a link to this page.