Electricians in Sydney: what customers search, and what it takes to rank

Five things we found

1. “electrician near me” is the biggest single search. About 8,100 a month in Greater Sydney, and advertisers pay US$26.13 a click for it.
2. Distance decides a lot. In 8 of the 9 areas we checked, the #1 electrician showed a street address in or near that area.
3. Nobody owns Sydney. 27 different businesses filled the 27 top-3 spots across 9 areas.
4. The bar can be very low. In Sydney CBD, Parramatta and Chatswood, a business with no reviews made the top 3.
5. Job searches add up. Searches for level 2 / network add up to about 3,800 a month, led by “level 2 electrician”.

What Sydney customers search for

About 44,500 Google searches a month in Greater Sydney are people looking for an electrician. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 810 clicks a month for “electrician near me” through Google Ads would cost about US$21,200 at today’s prices (810 × US$26.13). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

• Level 2 / network: about 3,800 a month, led by “level 2 electrician”.
• Switchboards and wiring: about 360 a month, led by “electrical switchboard upgrade”.
• Ceiling fans and lights: about 250 a month, led by “electrician to install ceiling fan”.
• Solar and EV: about 60 a month, led by “ev charger installation electrician near me”.
• Air conditioning: about 50 a month, led by “ac electrician”.

When people search

Busiest in January. Quietest in April (12% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.

Suburbs people search by name

Searches like “electrician blacktown”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Sydney

We searched Google Maps for “electrician” from 9 suburbs across Greater Sydney on 25 September 2026, on a mobile phone, and compared the profiles that came up.

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 electrician at 66 reviews: busy central areas need more.

Area by area

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Electrical installation service (24 of 90), Lighting contractor (13 of 90), Electric vehicle charging station contractor (7 of 90), Telecommunications contractor (6 of 90), Security system installation service (6 of 90), Plumber (4 of 90).

Six steps to win more of these searches

Based on what the top-3 electricians in Sydney have in common. Do the ones that fit your business.

1. Use “Electrician” as your main category27 of the 27 top-3 businesses do. Then add extras only for work you really do: Electrical installation service, Lighting contractor and Electric vehicle charging station contractor.
2. Aim for 20+ genuine reviewsTop-3 electricians typically have just 11, so 20 would put you ahead in most areas. Ask every customer with a direct review link, and never offer rewards.
3. List the jobs people searchLevel 2 / network, switchboards and wiring, ceiling fans and lights and solar and ev: as services on your profile and pages on your website.
4. Add 10+ real photosTop-3 profiles typically have 11. Real jobs, your van and your team, added every month.
5. Pick your battlesSydney CBD, Parramatta, Chatswood and Bondi Junction had low entry bars. Busier areas need a strong review count.
6. Time your pushesSearches peak in January. Have your profile, photos and pages ready a month before. April is the quietest month.