Electricians in Melbourne: what customers search, and what it takes to rank

Five things we found

1. “electrician near me” is the biggest single search. About 6,600 a month in Greater Melbourne, and advertisers pay US$19.92 a click for it.
2. Distance decides a lot. In 9 of the 9 areas we checked, the #1 electrician showed a street address in or near that area.
3. Nobody owns Melbourne. 27 different businesses filled the 27 top-3 spots across 9 areas.
4. The bar can be very low. In Dandenong, a business with no reviews made the top 3.
5. Job searches add up. Searches for switchboards and wiring add up to about 350 a month, led by “electrical switchboard upgrade”.

What Melbourne customers search for

About 30,500 Google searches a month in Greater Melbourne are people looking for an electrician. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 660 clicks a month for “electrician near me” through Google Ads would cost about US$13,100 at today’s prices (660 × US$19.92). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

• Switchboards and wiring: about 350 a month, led by “electrical switchboard upgrade”.
• Ceiling fans and lights: about 220 a month, led by “electrician to install ceiling fan”.
• Level 2 / network: about 60 a month, led by “level 2 electrician”.
• Solar and EV: about 60 a month, led by “ev charger electrician near me”.
• Air conditioning: about 30 a month, led by “ac electrician”.

When people search

Steady all year, with no clear busy season. Quietest in December (28% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.

Suburbs people search by name

Searches like “electrician dandenong”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Melbourne

We searched Google Maps for “electrician” from 9 suburbs across Greater Melbourne on 25 September 2026, on a mobile phone, and compared the profiles that came up.

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 electrician at 58 reviews: busy central areas need more.

Area by area

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Electrical installation service (15 of 87), Air conditioning contractor (11 of 87), Lighting contractor (10 of 87), Security system installation service (10 of 87), Electrical engineer (7 of 87), HVAC contractor (5 of 87).

Six steps to win more of these searches

Based on what the top-3 electricians in Melbourne have in common. Do the ones that fit your business.

1. Use “Electrician” as your main category25 of the 27 top-3 businesses do. Then add extras only for work you really do: Electrical installation service, Air conditioning contractor and Lighting contractor.
2. Aim for 30+ genuine reviewsTypical for the top 3 is 30. Ask every customer with a direct review link, and never offer rewards.
3. List the jobs people searchSwitchboards and wiring, ceiling fans and lights, level 2 / network and solar and ev: as services on your profile and pages on your website.
4. Add 15+ real photosTop-3 profiles typically have 16. Real jobs, your van and your team, added every month.
5. Pick your battlesMelbourne CBD, Footscray, Werribee and Epping had low entry bars. Busier areas need a strong review count.
6. Time your pushesDemand is steady all year, so keep reviews and photos coming every month.