Roofers in Brisbane: what customers search, and what it takes to rank

Five things we found

1. “roofer brisbane” is the biggest single search. About 1,300 a month in Greater Brisbane, and advertisers pay US$16.97 a click for it.
2. Distance decides a lot. In 9 of the 9 areas we checked, the #1 roofer showed a street address in or near that area.
3. Nobody owns Brisbane. 27 different businesses filled the 27 top-3 spots across 9 areas.
4. The bar can be very low. In Ipswich, a business with no reviews made the top 3.
5. Job searches add up. Searches for roof repairs and leaks add up to about 3,900 a month, led by “roof repair brisbane”.

What Brisbane customers search for

About 14,400 Google searches a month in Greater Brisbane are people looking for a roofer. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 60 clicks a month for “roofer near me” through Google Ads would cost about US$700 at today’s prices (60 × US$12.49). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

• Roof repairs and leaks: about 3,900 a month, led by “roof repair brisbane”.
• Restoration and painting: about 2,300 a month, led by “roof restoration”.
• Replacement and new roofs: about 1,900 a month, led by “brisbane metal roofing”.
• Skylights and insulation: about 100 a month, led by “roof insulation installers”.
• Gutters: about 40 a month, led by “roof gutter installation near me”.

When people search

Busiest in March, November and May. Quietest in December (31% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.

Suburbs people search by name

Searches like “roofer brighton”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Brisbane

We searched Google Maps for “roofer” from 9 suburbs across Greater Brisbane on 25 September 2026, on a mobile phone, and compared the profiles that came up.

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 roofer at 32 reviews: busy central areas need more.

Area by area

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Gutter service (9 of 80), Gutter cleaning service (5 of 80), Painting (3 of 80), Building restoration service (2 of 80), Contractor (2 of 80), Property maintenance (2 of 80).

Six steps to win more of these searches

Based on what the top-3 roofers in Brisbane have in common. Do the ones that fit your business.

1. Use “Roofing contractor” as your main category25 of the 27 top-3 businesses do. Then add extras only for work you really do: Gutter service, Gutter cleaning service and Painting.
2. Aim for 50+ genuine reviewsTypical for the top 3 is 42. Ask every customer with a direct review link, and never offer rewards.
3. List the jobs people searchRoof repairs and leaks, restoration and painting, replacement and new roofs and skylights and insulation: as services on your profile and pages on your website.
4. Add 10+ real photosTop-3 profiles typically have 12. Real jobs, your van and your team, added every month.
5. Pick your battlesBrisbane CBD, North Lakes, Indooroopilly and Mount Gravatt had low entry bars. Busier areas need a strong review count.
6. Time your pushesSearches peak in March, November and May. Have your profile, photos and pages ready a month before. December is the quietest month.