Roofers in Melbourne: what customers search, and what it takes to rank

Five things we found

1. “roofer melbourne” is the biggest single search. About 2,400 a month in Greater Melbourne, and advertisers pay US$19.30 a click for it.
2. Distance decides a lot. In 9 of the 9 areas we checked, the #1 roofer showed a street address in or near that area.
3. Nobody owns Melbourne. 27 different businesses filled the 27 top-3 spots across 9 areas.
4. The bar can be very low. In Melbourne CBD, Werribee and Ringwood, a business with no reviews made the top 3.
5. Job searches add up. Searches for roof repairs and leaks add up to about 6,100 a month, led by “roof repairs”.

What Melbourne customers search for

About 20,900 Google searches a month in Greater Melbourne are people looking for a roofer. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.

Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).

What a click is worth. Buying 90 clicks a month for “roofer near me” through Google Ads would cost about US$1,600 at today’s prices (90 × US$18.06). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.

The jobs people search for

• Roof repairs and leaks: about 6,100 a month, led by “roof repairs”.
• Restoration and painting: about 3,700 a month, led by “roof restoration”.
• Replacement and new roofs: about 2,900 a month, led by “tile roofers near me”.
• Skylights and insulation: about 80 a month, led by “roof insulation installers”.
• Gutters: about 30 a month, led by “roofing and guttering services near me”.

When people search

Busiest in March and May. Quietest in December (33% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.

Suburbs people search by name

Searches like “roofer brighton”. A page for each suburb you serve can win these.

What it takes to rank top 3 on Google Maps in Melbourne

We searched Google Maps for “roofer” from 9 suburbs across Greater Melbourne on 25 September 2026, on a mobile phone, and compared the profiles that came up.

Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 roofer at 12 reviews: busy central areas need more.

Area by area

Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).

Extra categories the top 10 use: Gutter cleaning service (12 of 83), Contractor (9 of 83), Gutter service (9 of 83), Roofing supply store (4 of 83), Building restoration service (4 of 83), Waterproofing service (4 of 83).

Six steps to win more of these searches

Based on what the top-3 roofers in Melbourne have in common. Do the ones that fit your business.

1. Use “Roofing contractor” as your main category26 of the 27 top-3 businesses do. Then add extras only for work you really do: Gutter cleaning service, Contractor and Gutter service.
2. Aim for 40+ genuine reviewsTypical for the top 3 is 37. Ask every customer with a direct review link, and never offer rewards.
3. List the jobs people searchRoof repairs and leaks, restoration and painting, replacement and new roofs and skylights and insulation: as services on your profile and pages on your website.
4. Add 50+ real photosTop-3 profiles typically have 50. Real jobs, your van and your team, added every month.
5. Pick your battlesMelbourne CBD, Footscray, Werribee and Epping had low entry bars. Busier areas need a strong review count.
6. Time your pushesSearches peak in March and May. Have your profile, photos and pages ready a month before. December is the quietest month.