- ~47,900Google searches a month in Greater Brisbane for a cleaner
- US$10.16what advertisers pay per click for “cleaners near me”
- 15reviews is typical for a Google Maps top-3 cleaner in Brisbane
Five things we found
- “carpet cleaning” is the biggest single search. About 6,600 a month in Greater Brisbane, and advertisers pay US$4.16 a click for it.
- Distance decides a lot. In 9 of the 9 areas we checked, the #1 cleaner showed a street address in or near that area.
- Nobody owns Brisbane. 27 different businesses filled the 27 top-3 spots across 9 areas.
- The bar can be very low. In Carindale and Springwood, a business with no reviews made the top 3.
- Job searches add up. Searches for end of lease add up to about 8,000 a month, led by “bond cleaning brisbane”.
What Brisbane customers search for
About 47,900 Google searches a month in Greater Brisbane are people looking for a cleaner. Phrases Google treats as the same are counted once. Searches for jobs, products, brands and other cities are left out.
| Type of search | Searches a month | Top phrases | Cost per click |
|---|---|---|---|
| Specific jobs | 39,600 | carpet cleaning · bond cleaning brisbane · carpet cleaning brisbane | US$10.92 |
| Main service | 5,600 | cleaning · cleaners brisbane · residential cleaners brisbane | US$8.99 |
| Price | 1,300 | rug cleaning prices · bond cleaning cost · cheap carpet cleaning | US$6.31 |
| “Near me” | 820 | cleaners near me · cleaning company near me · professional cleaning services near me | US$10.43 |
| Suburb names | 360 | cleaner caboolture · cleaning brendale · cleaners north lakes | US$9.92 |
| Urgent | 180 | same day carpet cleaning · same day carpet cleaning brisbane · emergency carpet cleaning | US$20.46 |
Cost per click is the average advertisers pay, weighted by searches (US$, as Google reports it).
What a click is worth. Buying 60 clicks a month for “cleaners near me” through Google Ads would cost about US$600 at today’s prices (60 × US$10.16). A top-3 spot on Google Maps earns clicks from the same searches without paying for each one.
The jobs people search for
- Carpet and upholstery: about 15,700 a month, led by “carpet cleaning”.
- End of lease: about 8,000 a month, led by “bond cleaning brisbane”.
- Windows and pressure cleaning: about 6,200 a month, led by “gutter cleaning brisbane”.
- House cleaning: about 6,100 a month, led by “home cleaners brisbane”.
- Office and commercial: about 3,600 a month, led by “commercial cleaners brisbane”.
When people search
Busiest in January and March. Quietest in August (14% below an average month). Sep 2025 is left out: Google’s data shows an unusual one-off spike.
Suburbs people search by name
| Suburb | Searches a month | Cost per click |
|---|---|---|
| Caboolture | 50 | US$5.99 |
| Brendale | 40 | US$6.76 |
| Wynnum | 40 | US$5.47 |
| North Lakes | 30 | US$8.81 |
| Redcliffe | 30 | US$8.56 |
| South Brisbane | 30 | US$15.91 |
| Capalaba | 20 | US$6.44 |
| Brisbane City | 20 | US$14.54 |
Searches like “cleaning service caboolture”. A page for each suburb you serve can win these.
What it takes to rank top 3 on Google Maps in Brisbane
We searched Google Maps for “cleaning service” from 9 suburbs across Greater Brisbane on 25 September 2026, on a mobile phone, and compared the profiles that came up.
| #1 in each area | Top 3 | Top 10 | |
|---|---|---|---|
| Google reviews (typical) | 15 | 15 | 13 |
| Fewest reviews | 0 | 0 | 0 |
| Star rating (typical) | 5.0 | 5.0 | 5.0 |
| Photos on profile (typical) | 8 | 26 | 12 |
| Main category “House cleaning service” | 6 of 9 | 16 of 27 | 31 of 87 |
| Linked website | 8 of 9 | 24 of 27 | 70 of 87 |
Typical = the middle value (median). Near the city centre, our national benchmarks put the typical top-3 cleaner at 21 reviews: busy central areas need more.
Area by area
| Area searched from | On the map | #1’s reviews | Entry bar | What stands out |
|---|---|---|---|---|
| Brisbane CBD | 20 | 13 | 13 | #3 has just 13 reviews. #1 is based nearby (13 reviews). |
| Chermside | 20 | 16 | 7 | #3 has just 7 reviews. #1 is based nearby (16 reviews). |
| North Lakes | 14 | 15 | 15 | #3 has just 15 reviews. #1 is based nearby (15 reviews). |
| Indooroopilly | 16 | 15 | 7 | #3 has just 7 reviews. #1 is based nearby (15 reviews). |
| Carindale | 7 | 75 | 0 | #2 has no reviews. Easy to beat. Only 7 businesses on the map. |
| Mount Gravatt | 10 | 2 | 1 | #3 has just 1 review. #1 is based nearby (2 reviews). |
| Springwood | 20 | 0 | 0 | #1 has no reviews. Easy to beat. |
| Ipswich | 20 | 1 | 1 | #3 has just 1 review. #1 is based nearby (1 review). |
| Capalaba | 14 | 66 | 15 | #3 has just 15 reviews. #1 is based nearby (66 reviews). |
Entry bar = reviews held by the weakest business in the top 3. On the map = businesses Google listed for that search (up to 20).
Extra categories the top 10 use: Carpet cleaning service (23 of 87), Window cleaning service (15 of 87), Upholstery cleaning service (13 of 87), Cleaners (12 of 87), Pressure washing service (6 of 87), Cleaning service (5 of 87).
Six steps to win more of these searches
Based on what the top-3 cleaners in Brisbane have in common. Do the ones that fit your business.
- Use “House cleaning service” as your main category16 of the 27 top-3 businesses do. Then add extras only for work you really do: Carpet cleaning service, Window cleaning service and Upholstery cleaning service.
- Aim for 20+ genuine reviewsTypical for the top 3 is 15. Ask every customer with a direct review link, and never offer rewards.
- List the jobs people searchCarpet and upholstery, end of lease, windows and pressure cleaning and house cleaning: as services on your profile and pages on your website.
- Add 25+ real photosTop-3 profiles typically have 26. Real jobs, your van and your team, added every month.
- Pick your battlesBrisbane CBD, Chermside, North Lakes and Indooroopilly had low entry bars. Busier areas need a strong review count.
- Time your pushesSearches peak in January and March. Have your profile, photos and pages ready a month before. August is the quietest month.
How we made this report
Search volumes and cost per click: Google Ads data for Greater Brisbane via DataForSEO, September 2026 (US$, as Google reports it), averaged over the last 12 months. Google Maps: the top 20 for “cleaning service” from 9 suburbs, as a mobile phone sees it, on 25 September 2026. All figures are estimates and Google results change daily. Business names are left out on purpose.
Cite this report: A1 Local, “Cleaners in Brisbane: Local Market Report, Spring 2026”, a1local.com.au/benchmarks/cleaners/brisbane/. You’re welcome to use these figures with a link to this page.