Google Business Profile for multiple locations

• One profile per location, and only for locations that serve customers face to face, with permanent signage and staff during your hours.
• Same name for every location in the country. Google’s example: “The Home Depot”, not “The Home Depot at Springfield”.
• Same primary category for all locations of the same brand.
• No virtual offices to appear in extra suburbs. Service-area businesses get one profile, with service areas set.

Full rules: Guidelines for representing your business.

• Business groups: put your locations in a group in Business Profile Manager to share access with staff or an agency in one step.
• Bulk verification: with 10 or more locations of the same business, you can verify them together from a spreadsheet (Verifications → Chain). Service-area businesses and agencies can’t use it.
• Business codes: give each location a unique code (up to 64 characters, like “PERTH01”) so spreadsheets and reports stay tidy.
• Performance: export insights for all locations at once: select profiles → Actions → Insights.

Google lets public-facing individual practitioners, such as doctors, dentists, lawyers, financial planners and real estate agents, have their own profile if customers can contact them directly at the location during stated hours.

• Where several practitioners work at one practice, a practitioner’s profile uses their name only.
• A solo practitioner at a brand should share one profile named “Brand: Practitioner”.
• Distinct public-facing departments (like a hospital’s emergency department) can have their own profile with a different name.

Practitioner profiles can compete with the main practice profile, so decide deliberately.

1. Give each location its own page on your website, and link that page from its profile.
2. Ask for reviews at each location, with a separate review link and QR card for each.
3. Check each location’s rankings separately. Our free rank check maps 25 spots around any location.