Your options
| Option | Effort | Notes |
|---|---|---|
| Link to your Google reviews | Minutes | A “Read our Google reviews” button using your Maps link. Free and always current. |
| Copy a few reviews onto your site | Low | Quote them with the reviewer’s first name and link back to Google. Keep it honest (see below). |
| Third-party widget | Low | Many review tools offer a widget that pulls your Google reviews. Check the price and whether it filters reviews. |
| Google’s Places API or Places UI Kit | Developer needed | Official, but needs a Google Cloud account with billing. The API returns at most 5 reviews. |
Google’s display rules
If reviews come from Google’s Maps Platform, Google’s policies require you to:
- Credit each reviewer (name, and photo and profile link where there’s room).
- Show the Google Maps or Google logo.
- Explain how reviews are ordered or filtered.
- Link each review back to Google.
Stars in Google search results? Not for your own reviews
Many widgets promise gold stars next to your site in Google search. Google’s review snippet rules say a business’s own pages aren’t eligible for star results from reviews about itself, including through an embedded Google or Facebook reviews widget. So don’t pay extra for that promise.
Don’t cherry-pick without saying so
The ACCC found some businesses used review widgets set to show only 4-star-and-above reviews without telling customers. Showing a filtered selection as if it were the full picture can mislead customers under Australian Consumer Law. Either show a fair mix, or say clearly how you chose them (“A selection of recent reviews – see all on Google”).
Where to put reviews on your site
- Near your phone number or booking button, where people decide.
- On each service page, choosing reviews that mention that service.
- Your overall rating and count, with a link to Google, in the footer or header.
Then keep new ones coming with your review link and a counter card.