Google Business Profile photos: what to add and how

1. Search your business name and suburb on Google Search or Maps while signed in as an owner or manager.
2. Choose Photos → Add photos and select one or more files. Videos use the same button.
3. For your logo and cover image, choose Add a logo or Add a cover photo (or Change).

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New photos can take 24 to 48 hours to appear, and your profile must be verified before they show publicly. Google’s steps: Add or edit photos on your Business Profile.

Google suggests at least three of each type that fits your business:

• Outside: your shopfront or sign from the directions customers come, at different times of day.
• Inside: your shop, waiting area or workshop.
• Your work: finished jobs, before and afters, products.
• Your team: real people customers will meet.
• For service-area businesses: your branded vehicle, tools and jobs across your area.

Add a few new photos every month. A profile with last year’s photos looks like a business that’s slowed down.

Google’s photo and video policy asks for media you took yourself, at the location. It removes:

• Stock photos, screenshots, GIFs and collages.
• Heavily edited or filtered photos, or anything that doesn’t show reality. Small fixes like rotating or brightening are fine.
• Photos with added text, borders or graphics.
• Blurry, dark or shaky images.

Removals for low quality can’t be appealed, so it’s better to get it right first time.

You can’t delete photos customers add, but you can report ones that break the rules (wrong place, personal information, spam or offensive content):

1. Open your profile, choose Photos → View all photos and select the photo.
2. Choose Report a problem, pick the reason and submit.

Google says it reviews reports within several business days. The best fix for unflattering customer photos is adding plenty of good ones of your own.