How to add services and products to your Google Business Profile

1. Open your profile and choose Edit services.
2. Tick the suggested services that fit. Google suggests them from your category, such as “Repair toilet” for a plumber.
3. Choose Add custom service for anything missing.
4. Add a short description and, if you like, a price for each. Then Save.

Service options depend on your category. Google’s guide: Edit services on your Business Profile.

• Use the words customers use: “Blocked drains”, not “Hydro-jet drain remediation”.
• One service per job type. List each service customers book.
• Describe it in a sentence or two: what’s included and who it’s for.
• Keep names clean. Google automatically rejects custom service names with prices, phone numbers, personal information or gibberish.

If the option shows on your profile, you can list products with a photo, name, category and price. Choose Edit products, fill in the form and publish. Products must follow Google’s Shopping ads policy, and a breach can remove all your products. See Add products to your Business Profile.

Some service businesses also use products for fixed-price packages, like “Aircon service – from $149”. Google automatically shows in-store products only in a few countries (the US, Canada, UK and Ireland), so Australian businesses add them by hand.

Food and drink businesses get a menu editor: Edit menu → Add menu section or Add menu item, with names, descriptions and prices. Changes take a day or two to appear. You can also link to an online menu.

Not sure your category is right? The free Google Category Finder shows what the top 10 near you use.

Your main services should also have a page on your website. Google connects the two, and customers who click through should find the same service. Then check where you rank for each main service.