What BrightLocal costs
From BrightLocal’s pricing page (US dollars, for one location, checked 25 September 2026):
| Plan | Monthly billing | Annual billing | Adds |
|---|---|---|---|
| Track | US$41/mo | US$369/yr | Rank tracking (100 keywords), Local Search Grid (5 keywords), citation tracking, GBP audit, AI visibility tracking |
| Manage | US$54/mo | US$485/yr | Listing sync and a GBP post scheduler |
| Grow | US$65/mo | US$584/yr | Review monitoring, review campaigns and a review widget |
Prices go up with more locations. Citation building is extra, from US$2 per citation. There’s a 14-day free trial with no card.
Where BrightLocal is strong
- All-in-one: rankings, citations, reviews and reporting in one login.
- Agency features: white-label reports and many locations.
- Research: its studies on reviews and AI search are some of the best in the industry.
Where it may not fit a single Australian business
- Priced in US dollars. Your bank may add a foreign transaction fee, and the price moves with the exchange rate.
- Grid tracking is limited to 5 keywords per location on every plan.
- It’s a lot of tool if you just want to know where you rank and what to fix.
How A1 Local compares
| A1 Local Free | A1 Local Starter | BrightLocal Track | |
|---|---|---|---|
| Price | A$0 | A$29/mo incl. GST | US$41/mo (monthly) |
| Google Maps grid | 5 × 5, 5 searches | 7 × 7, up to 50 searches | Up to 15 × 15, 5 keywords |
| Weekly email report | Yes | Yes | Reports included |
| Citations, review campaigns, white-label | No | No | Citations yes; reviews on Grow |
| Built for | Australian owners who want to see and fix their Maps ranking | Agencies and multi-location brands | |
A1 Local does less than BrightLocal on purpose. If you need citations, white-label reports and review campaigns in one place, BrightLocal is a good choice. If you want a clear Google Maps ranking map in Australian dollars, start with our free plan. Full details are on the plans page.
Other options worth a look
- Local Falcon: credit-based grids up to 21 × 21, from US$24.99/mo. See our Local Falcon comparison.
- Whitespark: a Local Rank Tracker from US$14/mo (annual) and separate Local Ranking Grids credits from US$10/mo.
- Semrush Map Rank Tracker: a free plan with a 5 × 5 grid and paid credits from US$30/mo.