The short version
- 51 reviews is the typical (median) count for lawyers in the top 3, compared with 18 for those in positions 4 to 20.
- 52% of top-3 spots went to businesses with fewer than 50 reviews. In 5 of 10 cities, a business with no reviews at all made the top 3 somewhere.
- Move 4 km and the top 3 changes. In a typical city, every one of the 26 top-3 spots across our 9 search points went to a different business. Where the customer is standing matters.
- “Solicitor” was the most common primary category in the top 3.
- 4% of top-3 spots went to businesses with the service and city in their name. Some will be genuine names; some break Google’s naming rules.
Law firms in the top 3 have more reviews than most professional services, and Google lists many under “Solicitor”.
City by city
| City | Median reviews, top 3 | Fewest in top 3 | Median rating, top 3 | Median reviews, 4–20 | Top 3 with <50 reviews |
|---|---|---|---|---|---|
| Sydney | 17 | 0 | 5.0 | 14 | 63% |
| Melbourne | 54 | 0 | 4.9 | 46 | 44% |
| Brisbane | 63 | 1 | 4.8 | 22 | 41% |
| Perth | 25 | 2 | 4.9 | 20 | 70% |
| Adelaide | 69 | 0 | 4.9 | 15 | 44% |
| Gold Coast | 54 | 3 | 4.9 | 26 | 48% |
| Newcastle | 47 | 12 | 4.9 | 28 | 56% |
| Canberra | 36 | 0 | 4.8 | 8 | 68% |
| Sunshine Coast | 59 | 14 | 4.7 | 12 | 26% |
| Wollongong | 15 | 0 | 4.9 | 16 | 93% |
Toughest market by reviews: Adelaide. Easiest: Wollongong. Each city was checked from 9 points 4 km apart around the city centre; points over water returned no results and are left out.
What this means for your business
- Set a realistic review target. Aim for around 51 genuine reviews to sit alongside the typical top 3 in a big city, fewer in smaller markets. Our reviews calculator shows how many 5-star reviews it takes to reach your rating goal.
- Reviews aren’t everything. Businesses with very few reviews still made the top 3, usually by being close to the searcher with the right category. Distance and relevance matter as much as prominence.
- Check your own area, not the city average. The top 3 changed across town. Run a free rank check to see your position at 25 spots around your business.
Tips for lawyers
- Check whether “Solicitor”, “Lawyer” or a specialist category like “Family law attorney” fits you best.
- Never confirm someone was a client in a reply. Keep it general.
- Check your state’s professional conduct rules before using reviews in advertising.
How we got these numbers
On 25 September 2026 we searched Google Maps for “lawyer” using DataForSEO, from a 3 × 3 grid of points 4 km apart around the centre of Sydney, Melbourne, Brisbane, Perth, Adelaide, the Gold Coast, Newcastle, Canberra, the Sunshine Coast and Wollongong. Each search used a street-level map view, as a customer would see on their phone. We recorded the top 20 businesses at each point and took medians so a few huge businesses don’t skew the picture. Rankings change daily and differ in suburbs further out, so treat these as a guide, not a guarantee.